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Meet Eric Saunders


Although he has only lived in Augusta for five years, Eric Saunders and his wife Tiffany are completely at home here. He is an avid golfer, and enjoys the mild climate and friendly people. Eric has also made a home at our dealership in the sales department, leveraging an automotive career that dates back to 1986. Originally from New Jersey, Eric’s large family includes four children and three dogs.

Eric tells us that he enjoys selling because, at heart, he loves helping people, and gets along with all personalities. The environment at Jim Hudson Lexus has proven to be conducive to his commitment to customer service. “I like to treat people the way I would want to be treated,” Eric notes. “Listening is the key-working to learn the guest’s wants and needs will help the visit to go smoothly.”

Eric can be reached at

A Little About Cardell Burton


Cardell joined the Jim Hudson Lexus team the first week in April, and fit in immediately. At first glance, you might think it is because he is a golfer (and we love golf here!), or because he has so much experience in the automotive industry (20 years!). The more we think about it, though, we are convinced it is because he is a true professional who believes that success hinges on building great relationships with people.

Cardell believes in doing things the right way-being honest, offering excellent customer service, responding to requests for help. His integrity is a good fit for the dealership, because he knows what needs to be done in a given situation and does it. In his short time here, he has already received praise from owners and guests who commend his courtesy and professionalism.

Cardell also knows so many people! He was born in Augusta and has lived here all of his life. He proudly makes a home here with his wife Julyn; they have been married for 8 years. He is proud dad to daughter Krystal and son Kenneth. He graduated from Butler High School and attended Augusta State University. He is a member of Beulah Grove Baptist Church and feels a strong connection to the CSRA community.

Cardell tells us that he enjoys the car business because he is able to meet so many great people, and that he likes the challenge of helping people with such a significant purchase experience. He feels at home at Jim Hudson Lexus, where “first and foremost, it is about customer service. The atmosphere is comfortable and the dealership is supportive.” When he is not selling cars, Cardell enjoys travel, movies, golf, cars, and all kinds of music. We are pleased that Cardell is a part of our family.

He can be reached at

Top 8 Etiquette Reminders

Top 8 Etiquette Reminders recently shared with Jim Hudson Lexus Augusta team:

1-Avoid casual terms of endearment such as sweetie, honey, babe. These are often perceived as showing a lack of respect, much like the word “tu” instead of “vous” would be in France.


2-Do not allow a customer to walk to their car in the rain (including test drives). Bring car to a covered area or escort them with an umbrella.


3-Introduce yourself. Too often we launch into a business transaction without this all too important first step.

4-Remember the power of a firm handshake, both at the introduction, as well as with words of thanks at the end of the visit.

5-Help with heavy objects/packages. Be careful not to get so busy that we fail to notice opportunities to help people transport items to or from their cars.

6-Always escort a guest asking for directions, never tell them where to go or point. Walk with them to their desired destination, offering your name and any additional assistance.

7-Never gesture for a guest to come to you or call them loudly from a distance-always walk the steps needed to speak to them directly.

8-Open doors for guests. Common sense, but you’d be suprised at how often we miss this opportunity.

Top 10 Customer Service Tips

World Class

1. Always introduce yourself! Every relationship begins with an exchange of names, handshake and smile. 

2. Never make a customer do something that you could do for them. Examples include telling a customer they have to call you back because you are busy, when it is your job to capture their number and reach out when you can give them your attention. Refrain from telling them what they need to do; focus on how you can help them. If they need talk to someone else, introduce the guest to the best person and facilitate a smooth transition.

3. Never raise your voice or let a customer see you get rattled. Smile and remain calm and gracious at all times. We like the Ritz Carlton motto, “Ladies and gentlemen serving ladies and gentlemen.” Use appropriate humor in a discretionary way if it can help soften the stress of a given situation. Many situations escalate out of the lack of proper manners.

4. Always offer customer choices-instead of saying what you cannot do, offer options of what you can do. Be creative in finding ways to help them accomplish their ultimate goal.

5. Always give the customer the opportunity to fully explain what they need-ask questions and listen-before you jump into what you want to say. Take notes while you are listening, and review the matter as you understand it and what will happen from that moment.

6. Simplify: avoid the temptation to give the customer more information about your company processes than they need to know. No excuses, no explanations about why something can’t be done. As the saying goes, “I just need to know the time, I don’t need to know how the clock is built.”

7. Always thank them. Thank them for their business, for their feedback, for the opportunity to make amends, for the chance to earn their trust.

8. Always fulfill your promises-give customer reasonable expectations of what you can do for them, outline how the process will go, and then execute accordingly. Reach out to let them know if something happens to alter that plan at any time.

9. Take an interest. Find out something about the customer in addition to what they are coming to you for: where are they from, what are their interests are. It develops rapport, shows you care about them as a person, helps you to find common ground, and it allows you to serve them better because you know more about them. You may often be able to use this information to find ways to give them personalized “wow-factor” service.

10. Always express confidence in what their experience will be like with your product, company and/or their interaction with you. Believe in what you represent so that they can be assured of the integrity of the product, you and the company.

15 Gifts


Three years ago, we had an idea to take the normal holiday toy drive and put it on steroids. There are many items in addition to toys that local charities need, so we encouraged consumers to add them to their shopping list. People told us it felt like buying presents for a friend, or a secret Santa; only this time, it was for a charitable agency.

Several non-profits created their own “holiday wish list”. The top 15 requested items were selected for the new campaign, called “The 15 Gifts of Christmas”. In true marketing fashion, the dates were set: November 15 to December 15. It gave us a month to collect, and a few days to deliver the donated goods to the various organizations.

Of course, we had to create a fun donation collection area in the dealership, and lucked upon a beautiful Santa sleigh at Georgia Wholesale Florist, the source of all of our holiday decor. People starting bringing gifts for the charities to both locations (Main dealership at 3520 Washington Road and Pre-owned Center at 3410 Washington Road). Before we knew it, we had a sleigh full of gifts, and many happy charities!


This year we modified the gifts and agencies only slightly, and the final 15 gifts we are seeking in 2013 will include:

1. Toys for all ages

2. Beanie Babies

3. Stuffed animals

4. Coloring books and crayons

5. Diapers

6. Board Games

7. Kleenex (regular and travel-size)

8. Toothbrushes

9. Pens

10. Disposable women’s razors

11. Twin sheet sets

12. Towels and washcloths

13. Gallon size ziplock bags

14. Children’s hardback books

15. Lotion and soaps (regular and travel-size)

The recipient agencies for these gifts include the Heritage Academy, James Brown Foundation, Salvation Army, Child Enrichment, Ronald McDonald House, Rape Crisis, SafeHomes, United Way and Lydia Project.

We challenge everyone in the community to add a few of these items to their carts as they shop this year. There is no better way to celebrate the holidays than to share your blessings with others. Thanks in advance for participating!

The IS Party…


We recently celebrated the 2014 Lexus IS in an artful way.


Guests were greeted by the Valet Parking team in Lexus shirts.


They were then welcomed by fashion models, who checked their names on an iPad.

Flutes of champage were also offered at the door.


In addition to the lovely setting of the Morris Museum, we were honored with the presence of these seven stylish models.


Ranco tents created a black and white contrast tent, which was a true work of art.

This design aesthetic followed the imagery in the Lexus “Color Shift” commercial, seen here:


The black IS F-Sport was on display on the white side of the tent, and the white IS was on the black side.


Inside the museum, guests enjoyed a photo booth with costumes. Souvenir photos printed on the spot.


Mr. and Mrs. Hudson drove in from Columbia for the event!

We were so happy to see them.


Video images from Lexus commercials were displayed on the roof of the tent.


Phillip Barnett, with At Last Productions, provided cool tunes and a fun vibe in the tent.


We were happy Jim with Ranco was able to join the party!


Many of our team members enjoyed fellowship after working hard at the dealership.


We enjoy seeing our Service Manager Jose show his fun side!


Milla Gibbs is the wife of Bill, our GM and

Gina Healy is the team leader at our ad agency, who helped plan the event.


Patty from Modish Salon did all of the amazing hairstyles for our fashion models.


LaTonya ONeal was one of our models wearing clothes from the store “one.” in Surrey Center.

LaTonya drove in all the way from Atlanta!


The lovely redhead on the left is Ooollee of Vintage Ooollee downtown. She did an amazing job recruiting and coordinating all of our fashion models! We could not have done it without her!!


Passed hors d’ouevres were offered by the smiling staff of Enterprise Mill Events/Fat Mans Catering.

All of the food and signature drinks were amazing!


Chelsea Stetz looked phenomenal in her ensemble from one. in Surrey Center.


 as did Amber Combs


Shelby Gough


and Madelyn Wasden. (Note the striking hologram skirt shipped in from New York.)


Mark Stevens and Emily Hammond posing together.

We were impressed at how all of the models could stay still on the platforms so well!


Of course, the real star of the show was the Lexus IS.

People were blown away with the innovative design and integrated technology.

We appreciate everyone who attended and supported our celebration of this sleek and stylish Lexus.

October 11 Team Update: Puppy Alert!

We love dogs! We love all animals, really, but most often it is dogs that our customers bring to the dealership, and when they do, you can hear someone proclaim “Puppy Alert!” When we hear that, we all come running to greet the dog and offer a treat that we keep on hand. It seems fitting, then, for one of our team profile blogs to have dogs as a theme.


First, we would like to introduce Toby McToberson, who lives with Katie Woods from our Guest services team. Katie joined Jim Hudson Lexus over 2 years ago, and has been a tremendous asset to the dealership. Katie tells us that she enjoys working here because of the people, and gets along great with customers and co-workers! Katie helps with anything related to the guest experience, often following up via phone or email after a customer has visited us for service.


When not at work, Katie says that she enjoys anything to do with water, and that her dogs go with her everywhere! In addition to Toby, you will also find Rocky Balboa at Katie’s home. Katie says they are like her kids!


Joining Katie in our large team of employees who love dogs is James Williams, a member of our Lexus technician family. James joined the Jim Hudson Lexus roster over 6 years ago, and has been a dedicated and valued addition to our service department. James works on vehicles at our Pre-Owned Center, and has been diligently pursuing an advanced Lexus technical training path. When not at work, he enjoys yardwork and restoring classic cars.


James and his wife Sara have a family of 4 dogs, including a four year-old American Bulldog who was born deaf. They also have an Australian Terrier named Chevy, a Jack Russell named Gracie and a Yorkie named Jax. In addition to this great mix, the Williams family also boasts 2 turtles!


Rounding out our team member profiles is another employee with several dogs. Brandon Prigden is a member of our Pre-Owned Center Sales team who joined us earlier this year. We appreciate having Brandon on the team, because he is very courteous and helpful; he tells us that he enjoys “working hard on behalf of the customer”. Originally from the Raleigh, NC area, Brandon moved to Augusta in 2007, and has a home with his wife Rhonda, 2 kids (Aaron and Trinity) and 3 dogs (Prada, Diamond and Storm). Below 8-month old Storm is pictured, who is “very friendly and loves the kids”!


When not at work, Brandon enjoys running with the kids and playing basketball. He says that his favorite thing about working here is the people, and gets along well with the entire team. Brandon can be reached at .


We are blessed to have Brandon, James and Katie as part of our Jim Hudson family, and are proud that they are not only exceptional employees, but also fans of dogs! We welcome visitors who similarly consider their dogs to be a part of the family, and want to stop by for a people treat and a doggie treat! After you arrive, listen carefully… I bet in the background somewhere, you will hear a team member call out: “Puppy Alert!”


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